Search Engine: A search engine is a database that helps people find information on web sites based on a keyword search. Search engines generally use robots called "spiders" or "crawlers" to scan and catalog web sites.
Body Text: The text that appears on a web site.
Crawler: A crawler is much like a spider except it is programmed to constantly surf the web, following any and all links it comes across. As it visits new web sites, it checks its own database to see if the site is listed. If the site is already listed, it makes note of any changes and calculates a search engine ranking for the site. If the site has not been previously listed, the crawler will record all important information, add the web site to the database, and assign a ranking to it.
Database: A database is a repository or storage area for information. In reference to search engines, databases are measured by the number of web sites listed on that particular search engine.
Directory: Directories are very much like search engines except they often use live human editors to review and catalog web sites submitted to their databases. Most directories sort web sites based on topical categories such as Arts & Humanities, or Business & Economics. Yahoo! is the most well known directory.
Frames: A web site design technique used to split the screen into two or more sections. Web sites designed using frames are notoriously difficult to promote to search engines without effective web site optimization work.
FTP: File Transfer Protocol
Host Server: The computer on which a web site resides. Generally host servers are associated with Internet Service Provides.
HTML: - Hyper Text Mark-up Language is the basic programming code for the web.
Image: An image is a graphic used in a web site. Not every image is a picture. Images can include photos, buttons, banners, and other non-text elements.
Keywords: Words used by people looking for information on a search engine. (eg: Tennis Shoe might be used when looking for running shoes.)
Keyword Phrase: A combination of keywords used by people looking for information on a search engine.
Keyword Ratio: The number of keywords in your body text measured against the total number of words in the body text.
Link Density: The number of links directed to your web site originating from outside sources, combined with the number of links on your web site pointing to outside sources.
Link Popularity: A measure of how many other web sites link to your web site.
Meta Tags: Found in the source code (or invisible background) of each web page, meta tags are sets of instructions and/or identifiers for search engine spiders to read which describe the content that is included on your web page. At one time, search engines used this information solely to decide where your web site should be placed within their database. Now search engines use Meta Tags only in part when calculating your web site's ultimate placement.
No Frames: A meta tag used to provide readable information for search engine spiders when a site is designed using frames.
Optimization: The process of making your web site or web page search engine friendly
Pay-per-Click: Pay-per-click search tools allow web site managers to bid for placement. Bids are most often measured as an amount per click-through, or each time a user visits a web site, the bid amount is extracted from the bidder's account.
Theme Sites: Theme sites are individual web sites that consist of useful, original and relevant content on a specific product or service.
Promotion Map: Promotion Maps enable search engine spiders and live-directory editors to easily and quickly move through a web site. The Promotion Mapping technique is an essential part of the Corporate Placement Packages.
Roll-over Image: An image that changes as your mouse moves over it.
Site Map: A set of text links used to direct human visitors or search engine spiders throughout the site.
Source Code: The programming code used to write the web site. Source code is often identifiable by the use of the < & > symbols.
Spider: A spider is a tool used by search engines to view and rank web sites submitted to its search engine. Spiders are electronic robots programmed to visit web sites submitted to a search engine.
Submitting to Search Engines: The process of posting web sites to search engines or a request to have a search engine index a site into their database.
Theme Engines: - Theme Engines are the newest generation of search engines. Basing their site ranking formulas on multiple factors such as relevancy, link densities and textual continuity, theme engines are designed to produce better search results.
Title: The name of the web site page. The title appears across the very top of your search browser window, (in the area the minimize/maximize buttons are placed.)
Top 20 Listing: Being in the top 20 generally means that you will be found on one of the first two pages of reference links returned when a set of keywords is entered into a search engine. The majority of search engine users will switch to another search engine if they do not find the results they are looking for in the first 20 references.
User: The person visiting a web site or using a piece of technology.
View Source: - "View-Souce" means to look at the source-code of a web site. To do so, point your mouse to the View option in the top menu bar. Choose source from the drop down menu. The text that appears is the source code of the web site.
Web Page: A single page of information posted on the web, or a single page within a larger site.
Web Site: All the pages contained in a specific directories of a URL. | 
